The Internet Has Opinions About Morrisons Advertising On The Angel Of The North -


The Internet Has Opinions About Morrisons Advertising On The Angel Of The North

Want to spark debate online? Project a giant baguette onto a national monument.

Supermarket chain Morrisons has projected a giant bread advert across the wings of The Angel of the North.


The 66-foot structure was designed by Antony Gormley, and has stood in Gateshead in Tyne and Wear since 1998. It is one of the country’s most recognisable pieces of public art.

2. “I’d rather the Angel is not used for such purposes,” Antony Gormley told The Guardian. “But it’s out there.”


3. And the internet wasn’t happy at all.

That Morrisons Angel of the North ad isn’t real, is it? Is it? For fuck’s sake.

.@Morrisons Please tell me you didn’t really advertise a cheap baguette across the Angel of the North?

The Morrisons baguette advert on the Angel of the North is so philistine and disgraceful I … I don’t even have a joke here. Depressed.

Morrisons presumably working on the principle all publicity is good publicity. Even when ruining artworks with dreadfully ugly ads.

angel of the North being used to advertise a shitty supermarket ( or anything) makes me burn with fury

Welcome to Britain, where we’ve slapped a Morrisons advert across the Angel of the North. We really are a shit hole.

9. Some people felt strongly enough to boycott the supermarket.

I think it’s disgraceful of @Morrisons to deface the Angel of the North with an advert. Reason not to shop there I reckon.

Well I for one am never shopping in #Morrisons again. Obnoxious, Angel of the North ad, with its glibness, thinking they’re being clever.

11. While others desperately pleaded with Morrisons to reconsider.

@Morrisons please remove your advert from The Angel of the North. I beg of you. It’s embarrassing for us all.

please take the morrisons ad down from the angel of the north PLEASE IT’S SO TACKY AND EMBARRASSING PLEA SE

13. Yet others were so furious they became positively lyrical.

“I am in the pit, and gone so deep that I can see the brightness of the stars at noon.” “Sorry Ken?” “A baguette on the Angel of the North.”

First they came for our utilities, then our rail service, and then for our public works of art. #Morrisons #AngelOfTheNorth

15. Some people’s complaints were that the advert wasn’t local enough.

Advertising on the Angel of the North, where to start?! I mean, it’s not even a stottie …..

16. Plenty of people, meanwhile, saw the funny side.

I personally hope there’s a sex shop with a big enough budget to advertise on the Angel of the North

Morrisons advertising bread on the Angel of the North. Durex is advertising as well but you can’t see at this angle.

trying to watch a film but the Morrisons guy is sat at the back of the cinema w/ his own projector, inserting images of bread into the movie

20. But some just didn’t know what to think.

Morrisons flogging a baguette on the Angel of the North is both genius and tragic.

The Angel of the North doesn’t do much for me as an artwork, but imagine being the miserable fuck that looked at it and thought “billboard”.

So Morrisons bagget on the Angel of the North is not ok but a naked Gail Porter on the House Of Commons is? #baffled

23. Then there were the people who doubted it even happened in reality.

Seriously. Just find me one person who actually saw the Morrisons ad on the Angel of the North, and I’ll believe it happened.

24. And the ones who were determined to keep it real.

It would take over 250 million Hula Hoops to weigh the same as the Angel of the North. Fact.

Sourced from

Share the joy

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>