Interesting Archives - Page 35 of 41 - I Hate Working In Retail

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America’s Shopping Malls Are Dying A Slow, Ugly Death

dead mall
The Canton Centre Mall in Canton, Ohio is boarded up and vacant.
All across America, once-vibrant shopping malls are boarded up and decaying.
Traffic-driving anchors like Sears and JCPenney are shutting down stores, and mall owners are having a hard time finding retailers large enough to replace them. With a fresh wave of closures on the horizon, the problem is set to accelerate, according to retail and real estate analysts.
About 15% of U.S. malls will fail or be converted into non-retail space within the next 10 years, according to Green Street Advisors, a real estate and REIT analytics firm. That’s an increase from less than two years ago, when the firm predicted 10% of malls would fail or be converted.
“The risk of failure for a mall increases dramatically once you see anchor closures,” said Cedric Lachance, managing director of Green Street Advisors. “Their health is very important … and most of them are highly likely to continue closing stores.”
Within 15 to 20 years, retail consultant Howard Davidowitz expects as many as half of America’s shopping malls to fail. He predicts that only upscale shopping centers with anchors like Saks Fifth Avenue and Neiman Marcus will survive.
“Middle-level stores in middle-level malls are going to be extinct because they don’t make sense,” said Davidowitz, chairman of Davidowitz & Associates, Inc., a retail consulting and investment banking firm. “That’s why we haven’t built a major enclosed mall since 2006.”
This building once housed a Macy’s, which closed in 2008 and has since remained untouched:
Dead Mall
Nicholas Eckhart

Of the roughly 1,000 malls in the U.S., about 400 cater to upper-income shoppers, he said. For those higher-end malls, business is improving, according to data from Green Street Advisors. It’s the lower-end malls that are being hit by store closures.

JCPenney, Macy’s, and Sears have all recently announced fresh rounds of closures and layoffs. JCPenney is closing 33 stores, Macy’s is closing five, and Sears is closing its flagship in Chicago — the latest of about 300 closures Sears has made since 2010.
As those retailers vacate their hulking, multi-story spaces, mall owners are aiming to replace them with movie theaters, restaurants, and discount retailers like TJ Maxx, Ross Stores, and Marshalls, analysts said.
But if a mall is hit by two or more anchor closures at once, it’s harder to stay afloat. That’s typically the beginning of a downward spiral leading to ultimate extinction, Lachance said.
Most struggling malls don’t go down without a long, drawn-out fight, however — the evidence of which exists in hundreds of communities across the country where vacant wings of various shopping centers are beginning to crumble and decay. States hit particularly badly include Texas, Pennsylvania, Ohio, New York, and Illinois, according to Deadmalls.com, which tracks mall closures.
Here’s the interior of Rolling Acres Mall in Akron, Ohio, which has been closed since 2008:
Dead mall
Nicholas Eckhart

“Malls will go broke, will go dark, will get closed — and it will take eight years for something to be redeveloped,” Davidowitz said.

Don Wood, the CEO of Federal Reality Investment Trust, has said the process of knocking down or converting a mall could take as long as two decades.
“It’s really going to be hard in the next 10 years to knock down that mall and rebuild it into something better because the economics just don’t work,” Wood said at a conference in June 2012, according to The Wall Street Journal. A failing mall in a non-affluent market “most likely will just stay there and get worse and worse over the next 20 years.”
What will eventually replace these ghost malls are community colleges, business offices, and health care facilities, according to Green Street Advisors.
Until then, many of these former shopping hubs will continue the gradual process of boarding up windows and turning out the lights, one store after another


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Were you one of the 11% of people that shopped naked during holiday season?

It turns out a lot of us are shopping naked

—By CNBC’s Jane Wells; Follow her on Twitter:@janewells

If you’re putting off going to the mall, put off by the holiday crowds, I’m afraid it’s not going to get any better.
Better to stay home and shop online naked.
This is a thing now, apparently.

PayPal released a survey on holiday shopping behaviors and determined something a lot of us already knew: It’s ugly out there. At the mall, two out of three of those surveyed said they’ve witnessed drivers in the parking lot cut each other off in traffic.
More than half have seen “pushy strangers in line” or “shoppers yelling at a store employee.” Then there’s my pet peeve: Fifty-three percent have seen someone park in a handicapped spot who wasn’t supposed to. That should be a felony, especially at Christmas.
It’s no wonder people prefer to shop remotely, either from home or the office or Starbucks or in the parking lot across the street from the parking lot at the mall.
PayPal said 86 percent of customers surveyed plan to use a mobile device to do at least some shopping this holiday, and the company predicts shopping lines will be history in five years.
Technology (gee, like PayPal’s!) will bring an end to “one of the most annoying and inevitable experiences, the long shopping line.”

So with no more lines, no more people to cut off, no more employees to yell at, no more handicapped spaces to park in illegally, how will shopping change? It’ll turn into a party! PayPal said one out of three people in the survey admit to shopping online in their jammies.
Fifteen percent like to drink alcohol while they shop, and 11 percent “like to shop completely naked.”
One crucial number is missing: the number of people who shop while naked and drinking alcohol. I suspect there’s some crossover. Suddenly holiday shopping doesn’t sound so awful

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How retailers use the data that we as employees help to gather.

9 Unexpected Ways Retailers Are Using Your Data

9 Unexpected Ways Retailers Are Using Your Data
By: Fashionista, Jan 21 2014

Fact: retailers are using your data. Most of us know it and are okay with it. We may plunk down our email address to receive updates from our favorites designers, or offer our birthdays in hopes of scoring a timely gift. And it’s a win-win, so why not? For retailers, this means higher engagement and conversion rates. As consumers, we benefit from more relevant, personalized and convenient information – if we are willing to forego a little bit of privacy to get it. But the byte doesn’t stop there.

“Regardless of what information a customer may volunteer, retailers can gather a wealth of data simply from registered users,” says Elizabeth Canon, founder of Fashion’s Collective, a digital marketing consultancy. That includes on-site behavior (for example, what products you view), user demographics (age, gender and location) and purchase history. Using big data analytics tools, retailers then apply algorithms that help them predict with high accuracy a customer’s future behavior on an individual level.

Based on those predictions, retailers decide to “invest” more or less in you – it’s a bit like customer gambling. For someone who matches the profile of a potential big spender, the retailer may send offers, catalogues, free samples or even assign preferential treatment in the call center.
So what exactly are retailers looking at? According to AgilOne, a big data marketing firm that works with Rebecca Minkoff and Ideeli, here are nine factors pulling weight in retailer-customer relationships:

1. Buying for yourself. Based on the types of items you buy and addresses you use, retailers can tell if you’re buying for yourself or for others. Why do they care? People who are gifting tend to be less loyal customers, so retailers invest less in them. Not everyone loves a giver.

2. You “look like” someone they know. Retailers are obsessed with super consumers, which are defined as those that spend 2.5x more than the average. By using something called “Facebook lookalike audiences,” retailers can find people that share characteristics with their super consumers and advertise directly to them. Yeah, even retailers have a type.

3. You’re playing the field. Retailers think about “share of wallet,” or the amount of your total spending that they’re getting. If you’re spending a lot less than others like you, then you’re likely taking some of your money elsewhere. Growing wallet share can be easier than finding new customers, so if retailers suspect you’re shopping with their competitors they may double down on you with special incentives.

4. You’ve used the magic words. You may have used search terms to get to a retailer’s site via Google, or searched within a retailer’s own site. The retailer is keeping track. By knowing which keywords correlate to higher spends, retailers can target customers that may be ready to splurge. Rule of thumb: customers looking for specific brands (i.e., “Marc Jacobs”) tend to be more valuable than those doing a generic product search (i.e., “ankle boots”).

5. You’ve spied storm clouds coming (or a heatwave or blizzard). Retailers are very interested in the relationship between weather and purchases because it’s one strong, real-time indicator of what you might be thinking and therefore apt to buy. If a storm is coming in, for example, you might receive promos for cozy knits or rain gear. It’s one instance in which waiting until you already need an umbrella/gloves/galoshes may actually pay off.

6. You’re in the honeymoon period. A big goal for retailers is turning a one-time buyer into a repeat customer. One helper there: the repeat purchase window, a “honeymoon” period of sorts – typically 14 to 30 days – in which the first-time buyer is more likely come back for more. If you’re within this window, you’re primed to receive follow-up marketing.

7. You just upgraded. We’re not the only ones sizing up potential matches based on their hardware. While they can’t spy what’s parked in your garage, retailers can tell the type of device you’re using – and are paying attention. If it’s one with a high retail value or a tablet – considered a luxury device – they might give you extra attention.

8. You’re thinking about breaking up with them. Retailers are good at reading the cards. If you’re not opening their emails anymore or haven’t been to their site in a while they might up their game by sending you a deal – the retail equivalent of a dozen roses – or minimize opt-out risk – the “break up” – by sending you fewer emails.

9. You might be using them. As with dating, not all customer matches are meant to be. Retailers look for customers who might be abusing return policies (uh oh, does that sound familiar?) and stop marketing to them. Still, many prefer that you “game the system” with them rather than their competitors. But if a customer becomes unprofitable, then you might see less generous offers in the future. This relationship really is just a number’s game.

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