A branch of Krispy Kreme is promoting ‘KKK Wednesday’ as a half-term activity.

The Hull branch of the doughnut peddler had created the abbreviation to stand for Krispy Kreme Klub, but most people will be reminded of American right-wing hate group Ku Klux Klan.

The robed and hooded Klan was famous for violence against African Americans in the 19th century.

However, recently the group has been trying to rebrand, opening its doors to Jewish, black and Hispanic people.

Krispy Kreme created KKK Wednesday as part of a calendar of activities in the Hull store designed to keep kids occupied during half term – posted Krispy Kreme UK’s Facebook page, which has more than 200,000 followers.

Other activities include Funday Monday, Colouring Tuesday and Face Painting Thursday.

‘Why not come and join us in our Hull store during the half term holiday with the children, for our fun activities…” said the sugary snack seller.

Facebook followers were quick to point out the error of the company’s ways, with one offering a succinct history lesson:

“For those Brits who may not be familiar: the KKK was a society of American southern white male members of the Democrat Party who were wont to dress up like ghosts and dance around a burning cross before fanning out with torches (dipped in oil and burning, not flashlights) to commit unspeakable crimes.”

A Krispy Kreme spokeswoman told Mirror Online that the company apologises “unreservedly for the inappropriate name of a customer promotion at one of our stores”.

“All material has been withdrawn and an internal investigation is currently underway.”

Sourced from mirror.co.uk