A Lot Of People On Twitter Are Really Confused About Why Target Is Refrigerating Its Doritos

Category: Other Retail, Target Tags: Target, weird Leave a Comment

Let’s investigate this mystery, shall we?

Have you ever noticed that Target refrigerates its Doritos?

Elizabeth Martinez@CALIFORNIALUV84 Follow

they had the Doritos in the refrigerated section at Target I………………

10:34 PM – 27 Apr 14

TheTwinsPlay@TheTwinsPlay Follow

Found some doritos in the fridge section at target. #JustChilling

2:13 PM – 1 May 14

3. It’s weird, right?

Hannah Spear ✨@HSPEAR_ Follow

Target why do you have my Doritos in try fridge

9:15 PM – 28 Apr 14

erin@swagzarry Follow

GUYS I WAS AT TARGET AND PUT DORITOS IN THE FREEZER SECTION

6:53 PM – 27 Apr 14

5. If you go to Target, you’ll see bags of Doritos hanging out in the refrigerated food section with shredded cheese and ground beef.

Jack@thats0jack Follow

the doritos are literally in the fridge

9:34 PM – 25 Apr 14

Brooke ✌️@brooke4811 Follow

I’m at target and there’s a bunch of bags of Doritos in the freezer section

1:56 PM – 28 Apr 14

7. The question, though, is WHYYYYYY?

Cedric@Chickensalad222 Follow

Hey @Target, why do you refrigerate Doritos?

10:24 PM – 22 Apr 14

Jeramey Jannene@compujeramey Follow

Doritos are sold cold at Target in Waukesha County. I knew there was a reason the people out here vote differently.

6:24 PM – 27 Apr 14

9. What does it mean? What is Target trying to tell us about Doritos?

10. Right now The Consumerist has the best two working theories about this bizarre phenomenon:

Right now The Consumerist has the best two working theories about this bizarre phenomenon:

11. Doritos may, in fact, be crunchier when kept at a lower temperature. And Target may also be trying to market what it calls a “walking taco.”

Doritos may, in fact, be crunchier when kept at a lower temperature. And Target may also be trying to market what it calls a "walking taco."

12. Which is when you dump a whole bunch of nonsense in a Doritos bag and eat it like Frito pie.

Which is when you dump a whole bunch of nonsense in a Doritos bag and eat it like Frito pie.

update A representative for Target has confirmed for BuzzFeed that the fridge Doritos are part of its larger promotion for a walking taco. The cold-chips mystery has been solved.

Sourced from Buzzfeed.com