McDonald’s, Taco Bell Bring Up Rear In Latest Customer Satisfaction Survey
While McDonald’s may be the most well-known fast food company in the world, it’s also the least-loved by American consumers. For the fifth year in a row, and for the 18th time in 19 surveys, the Golden Arches has come in dead last among its competition in the American Customer Satisfaction Index.
The ACSI recently unveiled its annual “Limited Service Restaurant” ratings, which compare a dozen name-brand burger, sandwich, pizza, and coffee chains.
Again, McDonald’s brings up the rear with a score of 71, 11 points below survey leaders Pizza Hut and Papa John’s, which both posted above-average scores of 82. Barely beating out McDonald’s is Taco Bell, which only managed to score a 72.
What’s interesting is that almost every restaurant named in the survey saw a notable drop from the previous year, with KFC’s seven point plunge from 81 to 74 being the worst, followed by Subway and Dunkin’ Donuts, each of which saw their scores dip by five points.
The “All Others” ranking, which includes smaller chains like Panera and Chipotle, beat out the entire field with a score of 84, which seems to indicate that bigger is not always better.
The good news for the fast food giants is that they are still less hated than the cable and telecom industry, which currently occupies the bottom of the ACSI rankings.
Sourced from consumerist.com