Why do Retailers put easter eggs out in December/January?????
Easter Eggs in December? YOU MUST BE JOKIN’
December 31st, 2013 • 1 CommentBy Lucy Sweet
THE WORLD’S GONE MAD, GUV! They’re selling Easter eggs in the shops, four months before Easter. Waitrose, Asda and M&S are selling Crème eggs and chocolate bunnies, despite the fact that Easter is on April 20th and we’ve all barely recovered from replacing all our blood with Baileys at Christmas.
Retailers love a bit of Easter – when it comes to sales of confectionery, nothing can beat our Lord rising from the dead. But the early eggs caused a Twitter storm (YAWN) as disgruntled shoppers with nothing better to do took to the social networking site to do some futile whingeing, while posting photos of Malteser bunnies.
One tweet read: OMG @waitrose you disappoint me easter eggs already #why #april20th’.
HASHTAG WHY, WAITROSE? WHHYYYYYYYY???
Waitrose responded to this ludicrous outpouring of anti-Easter sentiment with a shoulder-shrugging statement.
‘Our main Easter egg fixtures don’t go into our branches until later in January.’ They said.” However, where branches have surplus space, they may decide to put a selection of chocolate eggs out before then. This isn’t any different to what’s happened in previous years and we’re very sorry if any of our customers are upset.’
M&S issued a similar statement, saying that they display a few Easter chocolates around now, but don’t put up Easter displays until after Mother’s Day in March. It’s called RETAIL – duh.
But that’s not enough for the chattering classes. Whatever next? Christmas trees in September???
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